Kerrang promotes heavy rock music and they show this by the colours that they use on their contents page. Kerrang have used two main colours on their contents page, which are black and yellow; contrasting colours. When these two colours are mixed together they symbolise dark, evil and excitement, and this attracts people to buy the magazine. Kerrang have used the colours black and yellow evenly making the contents more attractive and appealing.
Another way in which the magazine contents looks dark is the images. All of the images on the page look dark and most of the people in the images are wearing dark colours, such as black and dark grey. All of these things and layout attract the magazines target audience and makes them want to read the magazine. Kerrang has been very clever in the way that they have layed everything out on their contents page by using pictures for content, e.g. using a big picture for the main story and scattering little pictures around the big picture to represent other stories.
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